The Future of Natural Pigments
Before the rise of synthetic pigments, we used all natural pigments in food processing in order to achieve coloring effect.This situation continued until the mid nineteenth Century, when synthetic pigments appeared.With the development of the food industry, synthetic pigments have rapidly replaced the status of natural pigments with their low price and good stability. However,In recent years, consumers' growing awareness of the ingredients in product labels has spurred a strong interest in “all-natural” products.This “clean label” trend is also driving the market demand for pigments from natural sources. This has rekindled hope for the future advancement of natural pigments.
Can natural pigments overtake synthetic pigments?
Since synthetic pigments have been widely used in food industry, the market share of natural pigments is not optimistic.Until 2011, the total global sales of natural pigments reached 600 million US dollars, an increase of 29% over 2007, with an annual growth rate of more than 7%.
In the global food coloring market, the share of natural pigment varieties increased from 34% in 2007 to around 39% in 2011.On the other hand, sales of artificial and synthetic pigments increased by less than 4% between 2007 and 2011. In 2011, the market value of those was 570 million US dollars, accounting for 37% of the global food coloring market. In 2007, the market share of the two was 40%.
Overall, the ratio of natural pigments to artificial/synthetic pigments in the newly introduced food and beverage products is 2:1. European companies are undoubtedly in the leading position in the use of natural pigments, and 85% of new products launched by European companies between 2009 and 2011 all use natural pigments.
As consumers hope that the ingredients of food and beverage can be more and more simple and pure, companies have adapted to this demand and switched to natural pigments, thereby stimulating the growth of the natural pigment market. In the near future, new products with natural pigments will inevitably exceed the products of artificial/synthetic pigments.
Four factors promoting natural pigments returning to the mainstream.
The development of food pigments in our country is relatively late and mainly based on synthetic pigments. However, with the development of economy and the enhancement of people's health awareness,the trend of natural pigments replacing synthetic pigments has become more and more obvious.
Reducing cost.As the cost of natural pigment production continues to decrease, the price advantage gradually emerges, which will further expand the application of natural pigments in related fields.
Policy guidance.In view of the side effects of certain synthetic pigments, the government actively introduces laws and policies to promote the development of the natural pigment industry and encourages the use of natural pigments instead of synthetic pigments. At present, there are dozens of natural pigments allowed in China, and it is one of the countries that have approved the use of natural colorants in the world. The guidance of laws and policies has laid a good foundation for the development of the natural pigment industry.
Cognitive Enhancement.With the deep research in the field of natural pigment application and the efforts of enterprise marketing, consumers' awareness of natural pigments continues to increase. For example, the preventive and therapeutic effects of lutein on age-related macular degeneration have been well documented. At present, the research focus has turned to the role of adolescents in vision protection, long-term eye care, skin health, and cardiovascular disease reduction. In terms of market propaganda, only a few companies such as Jianming in the United States were engaged in the development and marketing of the lutein terminal market. In recent years, due to the attractive market prospects of lutein, other international companies such as BASF, DSM, and Ke Hansen have also begun to enter the industry. Domestic companies such as Wahaha and Beinmei have also launched lutein products, and consumers' awareness of lutein products has gradually increased. Not only that, food safety issues have become one of the most concerned issues in countries around the world. Consumers' growing recognition of natural, healthy and environmentally friendly ideas and their preference for green products will provide long-term motivation for the application of natural pigments in the food and other fields.
Technology upgrades.A major challenge in the use of natural pigments has long been stability. Natural pigments are often more sensitive to light, heat and processing conditions than most synthetic pigments. In order to make natural pigments more in line with the processing requirements of the food industry, major companies have stepped up technological upgrading and made major breakthroughs. Kalsec's technical team focuses on developing specific color solutions by combining the best natural pigments. For example, combining various anthocyanins can often produce a unique, eye-catching color that enhances the identity of a branded product.
Our high-quality natural pigments all come from herbals,animals.And our most popular products are as follows:Curcumin;Capsicum;Lutein;Vegetable Carbon Black;Beta-carotene;Cochineal Extract.