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Pea Protein -Are Most Widely Used in Dietary Supplements

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In the past few years, vegetable protein has been an important trend in the food and beverage industry, including soy protein, rice protein (brown rice protein), mung bean protein and other plant-based proteins. Recently, the reputation of pea protein has quickly surpassed other vegetable proteins and become a popular ingredient.
Due to its nutritional value and sustainability as a crop, the Global Pea Protein Market is expected to grow by 13.5% annually by 2023, according to Global Market Insights. Looking at the US Pea Protein Import Volume in the past three years (2015-2017), the growth trend is even more obvious: import volume in 2015 was 26,407 tons, while in 2016 it increased by more than 50%, reaching 43,824 tons, and reached 5,9332 tons in 2017, also maintained a trend of rapid growth.As leading food companies use,Pea Protein,a new functional ingredient,more and more enterprises will use this new formulation which will in turn bring tremendous growth on sales.
Representative Food Manufacturers in the United States using Pea Protein:
Ripple Foods: target to subvert traditional Dairy Industry with Pea Protein
Since it launched pea protein drink in 2014, Ripple Foods has used patented technology to not only offer products with high protein content, but also reduce the dry taste inherent in ingredients. Ripple Foods has raised more than $44 million from silicon valley investors like Google, and has expanded into traditional retail channels like Target from natural food sources. Ripple has sold 2.5 million bottles of its products, earning more than $20 million, Bloomberg reported.
Bolthouse Farms: a well-established American Food and Beverage Producer
As milk sales are expected to continue to decline, other brands are also paying attention to the rapidly growing market for pea protein. In September 2017, Bolthouse Farms, a subsidiary of the Campbell Soup Company, the leading canned soup manufacturer in the United States, announced the launch of a vegetable milk containing 10g of pea protein per serving.
Beyond Meat: American Artificial Meat start-up
In the food industry, pea protein has become a core component of the brand's shift from fulcrum to meat-free products. In July 2017,Beyond Meat promoted Beyond Burger, a pea protein-based product, to more than 600 Kroger supermarkets.
Technological innovation drives the Pea Protein Market towards Maturity, with several key Challenges
Dispersion / dissolution technology:
First, improving the dispersibility of pea protein products is an eternal theme. Columbia has developed a particle dispersion technology called BevEdge that makes pea proteins dissolve in an instant. Linda Wilson, senior director of product management at Columbia, explains that customers are increasingly looking for quick solutions, especially in the beverage industry, where undissolved protein residues can lead to the taste of gravel. BevEdge embodies the requirements for product ease of use, which will not cause caking when used.And is simple and convenient, which is the key to solving the problem.
Taste and Flavor:
For all food ingredients, taste and flavor are still the main indicators of product success.In the case of pea protein, the goal is to achieve a neutral flavor as much as possible, thereby reducing the need for flavoring and masking agents.It will be a very difficult process for manufacturers to develop under the parameters required to maintain the properties of clean ingredients and Non-GM production.Maggie Harding, sales manager of The Scoular, a pea protein supplier with 85% market share, also believes that “Taste is a big problem for the entire industry. As a kind of drink that is going to be popular, pea milk needs some cleaner label, Clean ingredients to match. Consumers prefer simpler labels, so simple ingredients and satisfying tastes may be the most difficult problem to overcome."

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